I turn your brand story into content with a creative twist.
I’ll produce publications, films, and articles that fill the space between your product and your audience’s interests.
In turn you’ll reach new audiences, keep existing customers wanting more, and build a database of new leads.
Thought leadership
video intelligence wanted to own the concept of ‘context’ in the AdTech space.
So I created a series of hero films, brought to life with illustrations and animations.
From these interviews we secured PR in the trade press, built sales materials, social content, a print brochure, speaking slots at events like Advertising Week Europe, D&AD Festival, and PerformanceIn Live.
The brand became synonymous with ‘contextual video’, as well as having a distinctive visual and editorial voice on a hot topic.
In turn, the platform became the DACH regional leader in contextual video, and continues to grow.
Trend reports
MCH Global needed to bring their consultancy work to life. So we produced a printed Trend Report for key clients. From this, we made a downloadable version, which was promoted with social content, generating hundreds of quality leads.
A new version was created for Spring 2020 (this generated 200+ leads), a Middle East Edition brought in high-quality regional leads, and a Luxury Edition followed.
Video and live events
At D&AD I pioneered the live-blog and video content strategy for their annual Festival and Judging events.
With hundreds of the world’s best creative minds in one place, it took project management, interviewing and social media experience to bring the events to life.
With some innovative formats we created a must-visit blog, and films that regularly received six-figure numbers of views. This helped firmly established D&AD as a destination to learn about the creative industries.