Working in collaboration with an art director I can give brands a new lease of life. Bring me on board for a complete re-write, a tone-of-voice once over, or a naming project.
Adjust: Branding and Tone of Voice
Working with Art Director Florian Dengler, we dug down deep into the core product and vision of Adjust.
From there we created a strong new brand proposition, and begun executing through an advertising campaign [above].
I also wrote a tone of voice guide for the team, with inspirational words, hierarchy maps, and easy-to-use examples.
vi stories: a perfect match
Creating a sub brand for adtech company video intelligence’s core product, vi stories.
Working with design studio Kollaborat, and creative agency Moskito, I co-ordinated a playful new brand for this ‘stories’ product
Character animations and illustrations took the place of the three main customer groups.
A core proposition of ‘a perfect match’ was developed, and expressed in an explainer video.
Brand architecture was created and rolled out across all platforms.
Ohorongo Safaris
This safari park in Namibia was granted custodian status for 15 rare Black Rhino. This caused for a relaunch.
I was brought onboard to work with art director Florian Denglher to create a new brand tone of voice, nomenclature, and write the website copy.
No, I didn’t get to visit the park, but instead I conducted first hand interviews with the rangers and staff. Based on their descriptions of the activities, accommodation and landscape, I craved an evocative set of descriptions.
Watching That
Watching That had an existing identity - colours, fronts and illustrations. But they weren’t being given room to breathe.
With little budget for new creative, I evolved the brand by leaning into what already existed. We gave the tired illustrations a ‘sticker-style’ makeover, and embraced the pastel colours in new collateral.
This brought the brand up-to-date and made it stand out in the sea of sameness the data space is guilty of.
We used this style when creating new product graphics, such as the features diagram.